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Clarissa, our co-founder and midwife, smiles as she feels a pregnant woman's bump at home. The woman lies laughing on the sofa, her partner beside her.

A dedicated midwife, from pregnancy to parenthood.

Excellentdoctify

The same expert midwife from your positive test to six weeks after birth, at home and alongside your hospital care.

Let’s chat (opens in a new tab)

Free 20-minute call. No commitment, no pressure.

Covered by international health insurers and employer benefits.

Not sure about your plan? Ask us on a free call (opens in a new tab)

  • Cigna
  • Certain plans
  • April International

In their own words.

Lynne’s story

“An extra layer of support during one of the most transformative experiences in a woman's life.”

Lynne came to us at 5 weeks pregnant and stayed with us until her daughter was 6 weeks old.

Read Lynne’s story

One connected journey.

Your midwife, with you, from pregnancy to 6 weeks after birth.

  1. First trimester

    We meet you early

    Meet your midwife from your positive test, or join us at any point.

    Hands holding a pregnancy test
  2. Second trimester

    Home antenatal care

    Hour-long check-ups at home, on top of your hospital appointments.

    A midwife's hands on a pregnant woman's bump, the mother's hands beside them
  3. Between appointments

    WhatsApp access, 7 days a week

    Message your midwife between visits. A real person who knows you.

    1. YouSat 9:12

      Morning! I'd love to discuss my birth preferences at our next visit, as my hospital only covers it at 36 weeks.

    2. Your midwifeSat 9:20

      Of course. Let's do it at Tuesday's home visit. I will email you our birth plan template and we'll go through it together.

  4. Third trimester

    Preparing for birth

    3 workshops (birth options, labour preparation, 4th trimester and feeding planning) to prepare you and your partner.

    Clarissa, a midwife, talking with a pregnant woman and her partner on their sofa
  5. Birth

    With you in labour

    Phone support in early labour, then your midwife by your side at the hospital.

    Two people holding hands
  6. First six weeks

    Home postnatal care

    Weekly home visits for six weeks: feeding, physical and emotional recovery and practical newborn care.

    A midwife talking with a mother as she breastfeeds her baby on the sofa
  7. Six weeks

    Postnatal body check

    A one-hour check with a specialist women's health physio to assess your pelvic floor, abdominals and posture, and offer guidance.

    Six Physio
    A smiling physio guiding a woman's leg through a stretch as she lies on a mat

Your maternity care should feel like one connected journey.

Let’s chat (opens in a new tab)

Support at every stage

Your midwife, by your side, throughout your journey.

Add-ons with our partners

Extra support from trusted partners, booked and paid separately.

  • Scans and genetic testing, with

  • Perinatal therapy, with

  • Sleep support and thalasso baby bath, with

  • Antenatal and postnatal fitness classes, with

Proven care

Recommended by the WHO. Backed by Cochrane. Finally available in London.

With midwife continuity of care, research shows:

  • A more positive experience
  • Fewer caesareans
  • Fewer forceps and ventouse births
  • More births without intervention

Cochrane review of 17 randomised trials, 18,533 women, 2024.

Where we work

Expert midwife care at home, wherever you are in London.

We visit you at home anywhere in Greater London. We don’t cover areas outside London.

Greater London: every borough is covered

Sarah smiling at the microphone in the BBC Woman’s Hour studio

As heard on

BBC Woman’s Hour

What France gets right about maternity care, and why we brought it to London.

Sarah Seror, our founder, talking to Nuala McGovern on BBC Radio 4

Questions

What families ask us first.

Does it replace my NHS or private hospital care?

No. Think of us as an extra layer of expert support. We are complementary, not a replacement. Your hospital continues to perform the key clinical touchpoints: your booking appointment, all scans, routine blood tests and any consultant appointments. We add a layer of continuity, time and home support around your hospital care.

Can I choose my midwife?

Yes, as far as possible. Your relationship with your midwife is at the heart of our care, so we take time to get the match right.

We’ll suggest a midwife based on her skills, her experience and where you live. You’ll then have a get-to-know-you chat, so you can be sure you feel a real connection and a sense of safety with her. If it doesn’t feel right, we’ll gladly introduce you to someone else.

Once you’ve chosen, she’s your midwife for the whole journey, from pregnancy to six weeks after birth. She’ll know your story and your preferences, so you’ll never have to explain them again: just a familiar face by your side.

How does the WhatsApp support work? Does it mean I can text you at 3 AM?

You will have direct access to your dedicated midwife. The WhatsApp line is open from 8am to 10pm, seven days a week. For those middle-of-the-night worries, you can send your message as soon as it’s on your mind, and your midwife will be there with an answer first thing in the morning. Our midwives are committed to getting back to you within 24 hours.

Can I message my midwife in an emergency?

No. WhatsApp is for questions between visits. If you’re worried about yourself or your baby, call your maternity unit or NHS 111 straight away, or 999 in an emergency.

How long does each visit last?

Each visit lasts at least one hour, giving us plenty of time to go through your questions, troubleshoot feeding, or simply sit and talk through how you are feeling. The very first visit lasts longer, up to two hours, as we take a full medical history and get to know you and your partner properly. Visits that include a workshop session also last up to two hours. We are never rushed, and neither are you.

Is it covered by health insurance?

Most international private health insurance policies cover maternity-related care. Providers such as Cigna Global, Allianz Global, Bupa Global, AXA Global Healthcare, Aetna International and APRIL International may include maternity options. We would recommend checking directly with your provider. We are happy to support any claims process and can provide the documentation you need. If your organisation works with Fertifa, we are partners with them.

What areas of London do you cover?

All of Greater London, all 33 boroughs. Get in touch and we will confirm we cover your postcode.

How does payment work?

You pay for antenatal care before it starts, and for birth and postnatal care during your third trimester.

What happens if my pregnancy doesn’t continue?

We’ll refund you for the care you haven’t received.

Can’t see yours? Ask us on a free call.

The NHS keeps you safe.We make sure you feel cared for.

Get started

Start with a free call.

20 minutes with a midwife to talk through where you are and what you’d like help with. No commitment, no pressure.

A newborn's hand gripping an adult's finger