
Hannah, read Hannah’s story
“It is the first time in my pregnancy I have felt like more than a set of notes.”

The same expert midwife from your positive test to six weeks after birth, at home and alongside your hospital care.
Free 20-minute call. No commitment, no pressure.
Not sure about your plan? Ask us on a free call (opens in a new tab)
“An extra layer of support during one of the most transformative experiences in a woman's life.”
Your midwife, with you, from pregnancy to 6 weeks after birth.
First trimester
Meet your midwife from your positive test, or join us at any point.

Second trimester
Hour-long check-ups at home, on top of your hospital appointments.

Between appointments
Message your midwife between visits. A real person who knows you.
YouSat 9:12
Morning! I'd love to discuss my birth preferences at our next visit, as my hospital only covers it at 36 weeks.
Your midwifeSat 9:20
Of course. Let's do it at Tuesday's home visit. I will email you our birth plan template and we'll go through it together.
Third trimester
3 workshops (birth options, labour preparation, 4th trimester and feeding planning) to prepare you and your partner.

Birth
Phone support in early labour, then your midwife by your side at the hospital.

First six weeks
Weekly home visits for six weeks: feeding, physical and emotional recovery and practical newborn care.

Six weeks
A one-hour check with a specialist women's health physio to assess your pelvic floor, abdominals and posture, and offer guidance.


Your maternity care should feel like one connected journey.
Let’s chat (opens in a new tab)Support at every stage

Unhurried antenatal visits in the comfort of your home.
From £2,000

A familiar and expert presence to guide you through early labour and advocate for you in hospital.
Quote on request

Extra home visits to support you and your baby for 6 weeks.
£1,900
Extra support from trusted partners, booked and paid separately.
Your midwives
Navigating pregnancy on the NHS is easier with an experienced midwife who knows the system inside and out.
Proven care
With midwife continuity of care, research shows:
Cochrane review of 17 randomised trials, 18,533 women, 2024.
(opens in a new tab)“We know that continuity of care matters… Why? Why isn’t it there?”
WHO position paper, 2024. Transitioning to midwifery models of care: global position paper. World Health Organization. (opens in a new tab)
Cochrane review, 2024. Midwife continuity of care models versus other models of care for childbearing women. Sandall J, et al. Cochrane Database of Systematic Reviews. 17 trials, 18,533 women. (opens in a new tab)Where we work
We visit you at home anywhere in Greater London. We don’t cover areas outside London.
Greater London: every borough is covered

As heard on
What France gets right about maternity care, and why we brought it to London.
Sarah Seror, our founder, talking to Nuala McGovern on BBC Radio 4
Questions
No. Think of us as an extra layer of expert support. We are complementary, not a replacement. Your hospital continues to perform the key clinical touchpoints: your booking appointment, all scans, routine blood tests and any consultant appointments. We add a layer of continuity, time and home support around your hospital care.
Yes, as far as possible. Your relationship with your midwife is at the heart of our care, so we take time to get the match right.
We’ll suggest a midwife based on her skills, her experience and where you live. You’ll then have a get-to-know-you chat, so you can be sure you feel a real connection and a sense of safety with her. If it doesn’t feel right, we’ll gladly introduce you to someone else.
Once you’ve chosen, she’s your midwife for the whole journey, from pregnancy to six weeks after birth. She’ll know your story and your preferences, so you’ll never have to explain them again: just a familiar face by your side.
You will have direct access to your dedicated midwife. The WhatsApp line is open from 8am to 10pm, seven days a week. For those middle-of-the-night worries, you can send your message as soon as it’s on your mind, and your midwife will be there with an answer first thing in the morning. Our midwives are committed to getting back to you within 24 hours.
No. WhatsApp is for questions between visits. If you’re worried about yourself or your baby, call your maternity unit or NHS 111 straight away, or 999 in an emergency.
Each visit lasts at least one hour, giving us plenty of time to go through your questions, troubleshoot feeding, or simply sit and talk through how you are feeling. The very first visit lasts longer, up to two hours, as we take a full medical history and get to know you and your partner properly. Visits that include a workshop session also last up to two hours. We are never rushed, and neither are you.
Most international private health insurance policies cover maternity-related care. Providers such as Cigna Global, Allianz Global, Bupa Global, AXA Global Healthcare, Aetna International and APRIL International may include maternity options. We would recommend checking directly with your provider. We are happy to support any claims process and can provide the documentation you need. If your organisation works with Fertifa, we are partners with them.
All of Greater London, all 33 boroughs. Get in touch and we will confirm we cover your postcode.
You pay for antenatal care before it starts, and for birth and postnatal care during your third trimester.
We’ll refund you for the care you haven’t received.
Can’t see yours? Ask us on a free call.
Get started
20 minutes with a midwife to talk through where you are and what you’d like help with. No commitment, no pressure.
